If you’re not paying for it… you’re the product being sold.
— blue_beetle on MetaFilter
Marketing
Sales, Marketing, Advertising, Business Development
Create
“I must create my very own system, or be constrained by another’s.
I will not limit my reason to the fashion of the day nor merely compare:
My business is to create!”
Kirk (Inspired by William Blake)
Success Stairs
There are no true shortcuts to success. The elevator is either packed, going down or out of order…better to take the stairs!
Anon
Success
“Success usually comes to those who are too busy to be looking for it.”
Henry David Thoreau
Brand and perspective
Elon is the e-man.
I totally get that and especially like as my focus word of the year is PERSPECTIVE.
Brand is a huge part of that!
I like how he said our perception will match reality…at least often if we are patient and persistent in a winning perspective, which no one in American business can claim that any greater than Elon.
Talk about having a BHAG Goal…Mars.
Winning Moves: body language for business
I listened to this book about 30 years ago several times and much of it stuck to me. I just found it on Audible, updated and re-released.
Check it out. I think you will like it and let me know.
Selling as a sport
Maybe those in sales can relate to this sports, pitch and catch analogy.
We should ‘keep the ball rolling’ with good sports until they dont wanna play or the ball goes flat or busted beyond repair.
Its fine to pump it up a couple times but dumb to continue play with a sales ball that doesn’t hold air.
Unwise sales people spend precious time and energy trying to knock the ball out of unqualified or uninterested prospects hands. Like football players trying to cause fumbles or basketball players grabbing for steals and picking up stupid fouls.
Yeah, they might get one here and there but not near as many as an open receiver or hitting a spot up 3.
Interests, Needs and Strengths
I like this info pic a lot. Its so fundamental! Call me a fundamentalist 🙂 Fundamental on principle, flexible with preferences!
INTERESTS
Its wise to always look internally to our innate desires, thoughts, passions, and areas of interest. If we do what we are gifted and called to, it makes a big difference. Yes, working for money is important but doing something with a BIG WHY that fulfills and excites you is much more important. If you do this, like the saying goes, ‘you will never work (the drudgery type) another day in your life.’
NEEDS
While it’s wise to do what we are passionate about that alone is insufficient. We need to see what true needs and wants the people can use; where is there a legit opportunity to serve?
In a successful business, considering the qualifications and understanding our target markets is essential. What is a true value based on the market? Be innovative but do not lose touch with reality and getting lost in your personal perspective is critical. Its not about YOU. What do THEY want?
And are you willing and able to pivot to deliver it?
As the founder of Galvanize Entrepreneurs and Rainmakers Tony Scelzo once said, “Market narrowly but sell broadly.” That’s solid advice.
STRENGTHS
Concurrently, what resources and strengths do you possess or are able to aquire to fufill the other parties desire? Make a list and prioritize. What can you sustain tsin while remaining aligned with your interests and their needs?
If you find yourself lacking, get busy. Yet keep in mind, the enemy of good is perfect. Be innovative but be willing to do what it takes to deliver an excellent rendering. Do what you are good at. Lean into your innate talent, your acquired skills and what you do best while shoring up and working with people who balance your weaknesses.
THE ZONE
When you do the above; when you engage with your interests, fufill needs and play to your strengths you will be in the proverbial sweet ZONE; the eye of the hurricane; the center of fulfillment. The more you stay in the zone, the more successful you are.
Dr Nido
A must watch if you want to improve your lot in life. Dr. Nido!
4 step outline to great story telling, preaching and selling.
Start slow, Go low, Rise higher, Catch fire!
1. Start slow (slow pace, soft, building rapport, overview… prior to ruminate, pray, prepare but start soon enough)
2. Go low (basics, simple, relatable, rich and deep storyline)
3. Rise higher (build pace, encouraging, great challenge)
4. Catch fire (fervant emotion, climax, hot white, victory)
